GBTA Convention 2016 Attendee Demographics

PUT YOUR BRAND IN FRONT OF CLOSE TO 1,300 BUSINESS TRAVEL BUYERS

  • Travel buyer attendees spend on average $100 million on corporate travel 
  • On average, buyers anticipate their organization will select 3 new suppliers based on their interactions at the GBTA Expo 
  • 97% of GBTA Convention Attendees gave high ratings for their GBTA Convention experience 
  • The largest gathering of business travel buyers in the world

INFLUENCE CORPORATE
TRAVEL BUYERS


92 %

of travel buyer attendees say the GBTA Expo influences which supplier they select for their travel program

EXPAND INDUSTRY
RELATIONSHIPS


0 %

of buyer attendees rely on renewing industry relationships with suppliers


MEET TRAVEL BUYERS WITH PURCHASING POWER


0 %

of GBTA Buyer Members are the decision-makers in their organizations

SHOWCASE YOUR NEW PRODUCTS
AND TECHNOLOGIES


0 %

of travel buyer attendees look forward to new products and technologies introduced at the GBTA Expo

A strong majority of 2016 exhibitors believe the quality of convention attendees exceeded their expectations


91% of exhibitors plan to exhibit at GBTA Convention 2017


GBTA Convention continues to be most important event to suppliers to meet their organization's objectives


Over half of GBTA Convention 2016 buyer attendees had meeting and/or event planning responsibilities

 

 

Reach buyers where they make their purchasing decisions

0%

of buyers plan to enlist between 1-5 suppliers from GBTA Convention

0%

of buyers plan to enlist 6 or more

80% of GBTA buyer attendees are decision makers

0%

Manager, Director, Executive, or C-Level

0%

Non Manager/Professional

Buyer attendees control large
travel programs


It is truly a must do show if you sell to travel buyers or supplier and service providers. Worth every penny!  

GBTA Convention Attendee

Buyer attendees command large travel programs for large organizations


GBTA also offers sponsorship and marketing opportunities, enabling you to maximize your presence at the show and steer attendees to your booth, or you can design your own sponsorship! There are opportunities to fit any budget, big or small.

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