SVP Marketing and Innovation, Expedia
As senior vice president for Innovation & Marketing for Expedia Group’s Lodging Partner Services, Melissa Maher spearheads the teams responsible for creating Expedia Group’s highly promising tech, marketing and data solutions for the lodging industry, as well as the B2B marketing and communications for hotel partners.
On the innovation side, Maher’s Lodging Platform Services team drives creation, adoption and engagement of Expedia Group’s MICE and white-label solutions, Rev+, Partner Loyalty Enrollment and VIP+. Maher also leads Owner Relations, the team focused on owners and management companies’ relations. During her tenure with Expedia Group, Maher has been passionate in driving meaningful dialogue about women in leadership within the company and hospitality industry. She leads the Lodging Partner Services Communications & Diversity team, which is responsible for creating meaningful diversity and inclusions initiatives. Maher also oversees Partner Marketing, tasked with building a scalable marketing engine that powers hotel partner engagement.
Previously, Maher served as senior vice president of Global Partner Group, where she managed all aspects of global business relationships driving the strategy behind negotiations, distribution, and connectivity for Expedia Group’s chains, key accounts, and independent partnerships. Additionally, she led the Nevada/gaming lodging division.
Prior to joining Expedia Group in 2001, Maher opened the Paris Hotel & Casino in Las Vegas as the director of conference center sales. She also served as director of tour and conference sales with the Las Vegas Hilton.
Maher received an M.B.A. and a B.S. in hotel administration from the University of Nevada, Las Vegas.