GBTA Convention 2017 Attendee Demographics

  • On average, buyers anticipate their organization will select 3 new suppliers based on their interactions at the GBTA Expo
  • 8 out of 10 exhibitors met their onsite exhibitor goals at GBTA Convention
  • 94% of 2017 exhibitors plan to exhibit in San Diego
  • 7 out of 10 buyers are looking for new suppliers from the GBTA Expo floor
0 %

of buyer attendees rely on renewing industry relationships with suppliers

0 %

of buyers look for a variety of exhibitors on the GBTA Expo floor

0 %

of travel buyer attendees look forward to new products and technologies introduced at the GBTA Expo

0 %

of GBTA Convention Attendees gave high ratings for their GBTA Convention experience

Attending Expo Hall and networking with others in the industry continue to be among the top reasons to attend GBTA Convention.

GBTA Convention continues to be the most important event in business travel towards meeting their goals

The majority of travel buyers are responsible to meetings, events and incentives

93% of 2017 exhibitors would recommend exhibiting at GBTA Convention to a colleague

“Our booth was humming with attendees.” - 2017 Exhibitor

Travel Buyers Command High Volume Travel Programs

GBTA Buyers Control Large Travel Programs for Enterprise Organizations

GBTA Buyers Support Various Initiatives in their Organizations

Travel Buyers Manage Meetings and Incentives Spend

GBTA Suppliers Represent a Wide Range of Industries

Reach buyers where they make their purchasing decisions


of buyers plan to enlist between 1-5 suppliers from GBTA Convention


of buyers plan to enlist 6 or more

80% of GBTA buyer attendees are decision makers


Manager, Director, Executive, or C-Level


Non Manager/Professional

It is truly a must do show if you sell to travel buyers or supplier and service providers. Worth every penny!  

GBTA Convention Exhibitor

GBTA also offers sponsorship and marketing opportunities, enabling you to maximize your presence at the show and steer attendees to your booth, or you can design your own sponsorship! There are opportunities to fit any budget, big or small.

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