Sponsorship Opportunities Under $25K


Make an Impact with All Budgets

Sponsorship opportunities are crafted to help you catch the attention of the nearly 1,300 travel buyers, who on average anticipate their organization will select 3 new suppliers based on their interactions at GBTA Convention.

Sponsorships

Lounge Sponsor

$25,000 USD

Lounge options available include Viewing Area/Power Bar, Viewing Area only, combo Relaxation Area/Power Bar, Relaxation with Massage Therapists (included), Power Bar only, or Education Session Overflow Viewing Area. Custom Lounges are sold separately. Each Lounge is located in heavily-trafficked areas of the San Diego Convention Center. Each lounge gives the Convention attendee a place to relax, network, recharge their mobile devices and other electronics, and watch the live-streaming Convention content on television monitors. Comfortable furniture is included. Upgrades available at additional cost. Sponsor may place a brochure or giveaway in the lounge, and may place a pop-up banner inside the lounge space. Lounge will be branded with sponsor’s logo.

Choose one of the following options:

  • Viewing Area/Power Bar Lounge
  • Viewing Area only
  • Combo Relaxation Area/Power Bar
  • Relaxation with Massage Therapists (included)
  • Power Bar only
  • Education Session Overflow Viewing Area

5 Bonus Points each

Global Leaders Reception

3 sponsors - $20,000 USD each

This special event will bring together GBTA leaders from around the world to celebrate the global identity of GBTA through the work of our volunteers. This event also recognizes the nearly 20 Business Travel Service Award recipients. Benefits include 10 invitations to the reception, opportunity to hand out giveaways and address the audience for 5 minutes.

4 Bonus Points

Official Registration Bag

$20,000 USD

The registration bag is given to all Convention attendees upon arrival. Sponsor is responsible for production and shipping costs, and receives one side of the bag for logo or advertisement (the GBTA Convention logo will be on the reverse side).

4 Bonus Points

Hotel Key Card

$22,000 USD

Upon check-in, Convention attendees will be given a key card to their room with the sponsor’s provided graphic prominently displayed. Sponsor’s logo is also included on event signage on-site.

4 Bonus Points

General Sponsorship Package

$20,000 USD

  • 2 complimentary event registrations for exhibiting suppliers
  • 4 Sponsored Content advertisements to be placed in separate editions of the GBTA Daily News Brief email
  • Buyer only registration list. List will be provided three times - June 28 (name, title, company, and state only), and July 12 & August 30 (name, title, company, state, email, and mailing address). Use of list for pre- and post-event promotion are subject to GBTA terms and conditions
  • Insert in the Convention buyers’ registration bags

4 Bonus Points

Complimentary Coffee

$17,250 USD

Feature your organization to all travel buyer attendees by sponsoring complimentary coffee. Each travel buyer registrant will receive a ticket, alongside their Convention badge, inviting them to visit your booth to pick up their coffee voucher. Sponsor’s logo will be included on 1,300+ coffee vouchers. Sponsor is responsible for production of coffee vouchers.

  • 2 complimentary event registrations for exhibiting suppliers
  • Logo identification in Convention promotional items

3 Bonus Points

Press Cocktail Reception

$15,000 USD - Exclusive

  • Speaking Engagement during press cocktail reception (5-7 minutes)
  • Tabletop or pop-up banner display
  • Inclusion of company name or social handles in GBTA social posts across various networks promoting the event
  • Inclusion in all GBTA blog and press release promotions around the event
  • If sponsor has a press announcement, they receive a guaranteed appointment spot for GBTA Media Day
  • Logo on GBTA Convention website communications webpage
  • Logo included in “Media Info for Exhibitors” and related email correspondence
  • Logo on Press Cocktail Event invitation sent to all media outlets and related email correspondence
  • Private room for media interviews available to sponsor by appointment, Sunday through Wednesday, next to the Press Office
  • Opportunity to invite 6 company attendees
  • Contact list of press attendees - company/title/email address

3 Bonus Points

Volunteer Leaders Lounge

$15,000 USD

  • Table lounge for sponsor collateral, promotional item or giveaway
  • Signage outside lounge with company logo
  • Recognition as sponsor on the email distributed to volunteers
  • Opportunity to place sponsor provided company logo napkins, pens and paper in lounge
  • Logo on GBTA Chapter President’s Council (gbtacpc.org) website
  • Logo in Convention Program next to room description
  • Messaging in Convention Mobile App to remind volunteers of lounge, sponsor pop-up logo displayed
  • Opportunity to send thank you note to volunteers post-Convention
  • List of volunteers invited to the Volunteer Leaders Lounge. List will include email and mailing address

3 Bonus Points

Pocket Program

$12,500 USD

The Pocket Program provides an at-a-glance view of all Convention activity and is included in all registration bags. Sponsor’s logo is included on this popular resource.

2 Bonus Points

Selfie Station

$10,000 USD

The Selfie Station gives Convention attendees a place to interact and network in a heavily-trafficked area of the Convention Center. Sponsor’s company logo will be prominently placed on the selfie station branded unit and framed strategically to draw attention to company logo in the selfie photos shared on social media. Selfie Station area will be branded with sponsor’s logo. Sponsor may place a brochure or giveaway in the area. Sponsor may host a contest to drive Expo booth traffic. No direct selling permitted.  

2 Bonus Points

Business Lounge - Exclusively for Exhibitors

20’ x 20’ booth - $9,500 USD, 1 Bonus Point

10’ x 20’ booth - $6,500 USD, 1 Bonus Point

Exhibitors with a Business Lounge can host meetings in their private business lounge beginning Sunday, August 11 through Wednesday, August 15 during Convention show hours. A standard business lounge includes 8’ high black fabric walls, a 22” x 28” logo sign and identifying number flag.

Furniture, flooring, equipment and utilities are available at additional cost. All signage and branding must be contained within the Business Lounge; only the GBTA-provided logo sign and number flag are permitted on the outside of the lounges.  The interior of each lounge may be fully customized.  Freeman is available to assist with the design of your business lounge space.

Official Registration Bag Insert

$7,700 USD Buyer only, 1 Bonus Point
$9,200 USD All Attendees, 1 Bonus Point

Your company can provide a fun giveaway or brochure in the registration bags for buyers only or all attendees. Sponsor is responsible for the production of the giveaways. Previous giveaways have included chocolates, travel kits, and luggage tags.

1 Bonus Point

Coat & Baggage Check

$5,000 USD

Coat & baggage check will be open on Monday, Tuesday and Wednesday near the registration area. Sponsor’s logo will be on area signs. Sponsor may provide a giveaway.

1 Bonus Point

Convention Arena Luncheon VIP Tables

Limited availability - $4,000+ USD

Invite registered customers to join you at a reserved VIP table, in a premium area near the Convention Arena stage, for lunch and to listen to the 2018 keynote speakers. Sponsorship includes one table for 10 at the Convention Arena Luncheon. 2 fast passes will be provided each day to gain early access to the Convention Arena.

  • 1 day - $4,000 USD
  • 2 days - $7,000 USD, 1 Bonus Point
  • 3 days - $10,000 USD, 2 Bonus Points

Brand Awareness

Mobile Billboards with Mobile Digital Display Ads

Target GBTA Convention attendees with Mobile Billboards and add geo-fenced mobile digital ads to your target area and demographic. Beacons will be added to mobile billboard units to send hyper-local messages to the GBTA attendees via their smartphones with your message.

  • 5-Day Rate - $12,265 USD
  • 4-Day Rate - $11,700 USD
  • 3-Day Rate - $10,525 USD

2 Bonus Points each

Mobile Billboards

Target GBTA Convention attendees throughout their entire GBTA Convention experience while on-site in San Diego, CA. Mobile billboards canvas the area surrounding the San Diego Convention Center. Take advantage of high impact, highly visible, incredible, larger-than-life images that can promote your organization to attendees.

  • 5-Day Rate - $8,275 USD
  • 4-Day Rate - $7,715 USD
  • 3-Day Rate - $7,530 USD

1 Bonus Point each

Miscellaneous Opportunities
  • Festival Chairs - $240 USD each
  • Expo Booth Carpet Sticker, 24”x 24”, placed in front of Expo Hall booth - $200 USD each
  • Garbage/Recycle Bins - $150 USD each
Banners

Exhibit Hall Lobby, Ground Level

  • Banner ABL B1, B2 – 51’W x 6’H, single-sided, $7,000 each, located near Convention Arena Lobby
  • Banner AL B1 – 51’W x 6’H, single-sided, $7,000, Convention Arena lobby above street level door entrance
  • Banner B1L B1 - 18’W x 8’H, double-sided, $5,000, hanging banner near Lobby C and Starbucks  
  • Banner B1L B2 – 51’W x 6’H, single-sided, $7,000, Convention Arena lobby above street level door entrance
  • Banner B1L B3 – 51’W x 6’H, single-sided, $7,000, Convention Arena lobby across from Starbucks
  • Banner B1L B11 – 25’W x 6’H, single-sided, $3,500, Exhibit Hall lobby concourse
  • Banner B1L B12 – 38’W x 6’H, single-sided, $6,000, above street level door entrance
  • Banner B1L B13 – 24’W x 6’H, single-sided, $4,600, Convention Arena entrance
  • Banner B2L B16 – 7’-6”W x 49’H, single-sided, $6,500, elevator banner between Expo Hall and Convention Arena
  • Banner B2L B17 – 38’W x 6’H, single-sided, $6,000, above street level door entrance
  • Banner B2L B18 – 38’W x 6’H, single-sided, $6,000, near Convention Arena
  • Banner CL B2, B4 – 25’W x 6’H, single-sided, $3,500 each, Exhibit Hall Lobby C, elevators up to education sessions,
  • Banner CL B6, B7, B10, B13, B15 – 51’W x 6’H, single-sided, $7,000 each, near lobby C and Starbucks
  • Banner CL B11 – 51’W x 6’H, single-sided, $7,000, wall space above Starbucks in Lobby C
  • Banner DL B3 – 53’W x 5’H, single-sided, $7,000, Exhibit Hall Lobby D, street level door entrance
  • Banner DL B4 – 50’W x 5’H, single-sided, $6,000, Exhibit Hall Lobby D, street level door entrance
  • Banner DL B5 – 15’W x 3’H, double-sided, $2,600, hanging banner, Lobby D
  • Banner DL B6 – 15’ Diameter, double-sided, $8,500, hanging circular banner, Lobby D
  • Banner EL B4 – 15’ Diameter, double-sided, $8,500, hanging circular banner, Lobby D
  • Banner El B5 – 15’W x 3’H, double-sided, $2,600, banner positioned below circular banner
  • Banner EL B6 – 50’W x 5’H, single-sided, $6,000, street level door entrance
  • Banner EL B7 – 15’W x 3’H, double-sided, $2,600, banner positioned below circular banner
  • Banner EL B8, B10 – 15’Diameter, double-sided, $8,500 each, circular hanging banner
  • Banner EL B11 – 15’W x 3’H, double-sided, $2,600, banner positioned below circular banner
  • Banner FL B4 – 15’ Diameter, double-sided, $8,500, circular hanging banner
  • Banner FL B5 – 15’W x 3’H, double-sided, $2,600, banner positioned below circular banner
  • Banner FL B7 – 15’W x 3’H, double-sided, $2,600, banner positioned below circular banner
  • Banner FL B8 – 15’ Diameter, double-sided, $8,500, circular hanging banner
  • Banner FL B9 – 50’W x 5’H, single-sided, $6,000, street level door entrance, concourse to business lounges
  • Banner FL B10 – 15’ Diameter, double-sided, $8,500, circular hanging banner
  • Banner GL B1 – 50’W x 5’H, single-sided, $6,000
  • Banner GL B4 – 15’ Diameter, double-sided, $8,500, circular hanging banner
  • Banner GL B5 – 15’W x 3’H, double-sided, $2,600, banner positioned below circular banner
  • Banner GL B6 – 50’W x 5’H, single-sided, $6,000
  • Banner GL B7 – 15’W x 3’H, double-sided, $2,600, banner positioned below circular banner
  • Banner GL B8 – 15’ Diameter, double-sided, $8,500, circular hanging banner
  • Banner HL B1 – 50’W x 5’H, single-sided, $6,000
Column Wraps

UPPER LEVEL

  • Banner UL BS CW1 – 12’9”W x 11’5”H, single-sided, $2,600, Ballroom 6 Lobby, education sessions near Sails Pavilion
  • Banner ULBS CW3 – 12’9”W x 11’5”H, single-sided, $2,600, Ballroom 6 Lobby, education sessions near Sails Pavilion
  • ULCS CW1 – 12’9”W x 11’5” H, single-sided, $2,600, Ballroom 6 Lobby, education sessions near Sails Pavilion
  • ULCS CW3 – 12’9”W x 11’5”H, single-sided, $2,600, Ballroom 6 Lobby, education sessions near Sails Pavilion
  • ULCS CW6 – 9’7 1/4”W x 13’4”H, single-sided, $2,400, Center Stage area
  • ULCS CW7 – 9’7 1/4” W x 13’4”H, single-sided, $2,400, Center Stage area
  • Banner UL CW1, CW2 – 119.5”W x 125”H, single-sided, $2,000 each

GROUND LEVEL

  • AL CW1 – 271”W x 96”H, single-sided, $3,250, Convention Arena lobby and Starbucks
  • B1L CW1, CW2, CW3, CW4 – 271”W x 96”H, single-sided, $3,250
  • CL CW1, CW2, CW3, CW4, CW5 – 271”W x 96”H, single-sided, $3,250
  • DL CW1, CW5, CW6, CW7 – 9’7”W x 8’H, single-sided, $2,000
  • DL CW2, CW3, CW4 – 316”W x 96’H, single-sided, $3,700
  • EL CW1, CW2, CW3 – 316”W x 96’H, single-sided, $3,700
  • EL CW4 – 9’7”W x 8’H, single-sided, $2,000
  • FL CW1, CW2, CW3 – 316”W x 96”H, single-sided, $3,700
  • GL CW1, CW2 – 316”W x 96”H, single-sided, $3,700
  • HL CW1 – 316”W x 96” Horizontal, single-sided, $3,700
  • HL CW2 – 5’7”W x 8’H, single-sided, $1,250
  • HL CW3 – 316”W x 96”H, single-sided, $3,700
  • HL CW4 – 5’7”W x 8’H, single-sided, $1,250
  • HL CW5, CW6, CW7, CW8, CW9 – 9’7”W x 8’H, single-sided, $1,750
Escalator Graphics
  • Escalator Runner Set DL ED1B – 7.785”W x 1075”H, 2 runners, $4,600, Lobby D, Expo Hall area
  • Escalator Set DL ED1– 912.25”W x 24”H, 6 graphics, $28,500, Lobby D, Expo Hall area
  • Escalator Set B1L ED1 – 905.5”W x 24”H, 4 graphics, $23,500, escalators leading to education sessions between Expo Hall and Convention Arena
  • Escalator Set CL ED1 – 905.5”W x 24” H, 4 graphics, $23,500, Lobby C, escalators leading to education sessions between Expo Hall and Convention Arena
Wall Decal
  • AL WD5 – 470.5”W x 165”H, single-sided, $14,450
  • B1L WD1 – 470.5”W x 165”H, single-sided, $14,450
  • CL WD7 – 470.5”W x 165”H, single-sided, $14,450
  • EL WD4 – 848”W x 162.5”H, single-sided, $25,500
  • EL WD6 – 552”W x 307”H, single-sided, $32,800
  • FL WD3 – 759”W x 164”H, single-sided, $22,800
San Diego Convention Center Digital Signage

$5,500 USD  per 8 second spot

Digital signage provides sponsors and exhibitors with exciting opportunities for branding, digital advertising, and attendee interaction. Adaptable displays, sized to be seen from all angles, are used to showcase custom event branding and messaging. Whether you choose to provide a static high-resolution image, or dynamic video, your brand is guaranteed optimal exposure.

Digital signage located at:

  • Hall A
  • Hall B1
  • Hall C
  • Hall D
  • Hall E
  • Hall F
  • Hall G

Includes:

  • 2-minute loop (15 slots available – 8 sec spots)
  • Displayed 4 days (Sunday – Wednesday)

1 Bonus Point

Cut-Out Letter Props

$750 USD per letter

Highlight your sponsored area and increase your brand’s visibility with a custom cut-out letter prop. Props are 30” high, free-standing units that can be customized with your brand’s unique colors, fonts, and logo elements (additional fees may apply for customized and/or intricate logo elements).


Digital and Print Media

Official Convention Program Book Advertising

$20,000 USD

The Convention Program is included in all attendee registration bags and includes information on all major Convention activities. Sponsor may advertise on the entire outside back cover and receive logo placement on the front cover of the Convention Program.

4 Bonus Points

GBTA Ad Network

$12,995+ USD - Limited availability

Reach targeted business travel professionals with your specific message across thousands of websites. Only GBTA can provide this highly-targeted network of business travel professionals.

Utilizing the GBTA Ad Network is effective in driving traffic to your landing pages or creating brand awareness. Promote your organization through the GBTA Ad Network prior to GBTA Convention, to generate appointments and leads. Ad unit specifications and minimums available upon request. Minimum 150,000 impressions delivered per 30-day campaign.

  • Monthly Campaign (September - June) - $12,995 USD
  • Monthly Campaign (July and August) - $14,995 USD

2 Bonus Points

Convention Program

Tab Ad - $7,000 USD

One Page Ad - $5,500 USD

The Convention program is the comprehensive resource for GBTA Convention attendees. This guide, given to all registered attendees, is packed with key Convention information and helps attendees navigate their way through each day’s events at the Business Travel Event of the Year®. Increase your brand awareness and help build traffic to your booth by advertising in this must-read resource.

1 Bonus Point

GBTA My Convention Planner Directory Sponsorship

$6,500 USD

Your electronic banner ad will be exclusively displayed on the home page of GBTA My Convention Planner website. Text above the banner will read “Search Page Sponsor.” A link directing attendees to your listing on My Convention Planner will also be included.

1 Bonus Point

GBTA Live TV Commercials - up to 60 second spot

$5,000 USD

Put your commercials to work, generating awareness and traffic to your booth. GBTA Live will broadcast over monitors throughout the San Diego Convention Center, guaranteeing you near total attendee viewership and brand exposure. Broadcasting from each day of Convention, GBTA Live will include live session simulcasts, news stories featuring Convention highlights, pre-produced content, leadership interviews, and more. GBTA Live’s content and deliverable specifics are subject to change without notice.

  • Sponsor may submit a commercial video up to 60 seconds
  • GBTA guarantees a minimum of 4 daily rotations Sunday through Wednesday, with bonus rotations as available on Saturday

1 Bonus Point

GBTA My Convention Planner Expo Hall Sponsorship

$5,000 USD

Your banner ad will be exclusively displayed on the floor plan of My Convention Planner website. Text next to the banner will read “Official Expo Hall Sponsor of GBTA Convention 2018.” A link directing attendees to your listing on My Convention Planner will also be included.

1 Bonus Point

Daily News Brief Banners

$3,000 USD per weekly campaign

  • The GBTA Daily News Brief email is sent Monday - Friday to a growing list of over 7,000 GBTA members
  • Use the DNB to communicate your brand and value proposition via GBTA’s trusted and longstanding daily newsletter
GBTA LinkedIn Group Email – Sponsored Content

$3,000 USD per email

GBTA’s LinkedIn group enjoys a following of over 26,000. GBTA can share your promotional message in a simple text format sent to all GBTA LinkedIn group members. Featured in one weekly GBTA LinkedIn Group Email as a “Sponsor.”

GBTA Web Banners

$2,500 USD monthly campaign

GBTA’s website is the go-to resource for travel buyers who represent the core of GBTA’s membership. Your banner ads will enjoy frequent rotation on gbta.org and GBTA HUB.

GBTA My Convention Planner Show Highlights Package

$2,500 USD

Showcase your product image or video on My Convention Planner’s home page. Live link directs attendees to your company’s listing. Available to 14 exhibiting sponsors.

GBTA My Convention Planner Product Category Sponsorship

$2,500 USD

Your banner ad will be exclusively displayed on the product category of your choosing in the My Convention Planner website. Your banner will appear next to your chosen product category while your exhibitor listing shows at the top of those search results. A link directing attendees to your listing on My Convention Planner will also be included.

Daily News Brief Sponsored Content

$2,500 USD per placement

Sponsored/custom content is placed in the body of one GBTA Daily News Brief email each month.

Social Media – Twitter & Facebook

$500 for 2 Twitter posts in a calendar month

GBTA’s Twitter page enjoys a following of over 10,700+. GBTA can share your promotional message in a tweet that can reach your target market.

$500 for 2 Facebook posts in a calendar month

Reach highly networked business travel professionals via GBTA’s Facebook page during their personal social activities outside of traditional business channels.

Attendee Lists

The 2018 GBTA registration list will be provided twice prior to the event, June 28 (name, title, company) and July 12 (name, title, company, email and mailing address) to allow for pre-event promotion and once following the event (August 30) to include all registered buyers. Purchase of this list entitles you to a one-time use before the event and one-time use after the event. Please do not integrate this list into your permanent database.

 

Buyer and Supplier Attendees Email and Mailing Addresses

  • Exhibiting Member - $7,000 USD, 1 Bonus Point
  • Exhibiting Non-Member - $11,000 USD, 2 Bonus Points

Buyer Attendees Email and Mailing Addresses

  • Exhibiting Member - $4,500 USD
  • Exhibiting Non-Member - $9,500 USD, 1 Bonus Point

Buyer Attendee Mailing Addresses

  • Exhibiting Member - $2,500 USD
  • Exhibiting Non-Member - $5,500 USD, 1 Bonus Point

Expo Floor Opportunities

Innovation Row Startup Package*

$15,000 USD

The Innovation Row Startup Package was designed to build brand awareness, generate new leads, and position young companies as thought leaders within their space. A section of the GBTA Expo floor will be highlighted as Innovation Row. Attendees will be able to easily access innovators in the technology and business travel industry.

  • Kiosk on Innovation Row
  • Participation in 1 Panel Discussion during an Education Session at GBTA Convention
  • 1 GBTA Convention 2018 Buyer Attendee Email and Mailing Address List. Subject to GBTA Terms and Conditions
  • 1 GBTA Convention Registration
  • 1 Placement of Sponsored Content in the Daily News Brief
  • One-on-One interview in GBTA Broadcast Studio
  • 1 GBTA All Access Membership

3 Bonus Points

*Only companies who have not exhibited with GBTA in the past will be considered

ICARUS Sponsorships

$1,500 USD (for companies with an existing Expo Space)

Project ICARUS, a GBTA Foundation initiative, started in 2006 by the Institute of Travel and Meetings (ITM) in the UK. Since that time, it has grown to be the most widely recognized and respected Corporate Sustainability/Corporate Social Responsibility program within the global business travel and meeting industry.

Showcase your organization’s commitment to sustainability and corporate social responsibility at GBTA Convention 2018. This is a program led by and targeted primarily at national and international travel buyers, suppliers and intermediaries who wish to integrate sustainability into the way they deliver travel and meetings programs, products and services.

  • Exposure to 7,000 business travel professionals
  • Unique individual kiosk exhibit space located on the main cross aisle
  • Logo recognition and customized message on kiosk within ICARUS Row
  • Logo recognition on screen during Center Stage and Convention Arena Luncheon at Convention
  • Logo recognition on the gbta.org/Convention website
  • Logo recognition on Project ICARUS website
  • Banner ad on Project ICARUS website for 3 months (July - September 2018)
  • Recognition in GBTA Convention Program (for commitments by June 1, 2018)
  • Recognition in GBTA Foundation newsletter (post-Convention)
Expo Hall Golf Cart Sponsorship

$20,000 USD

Promote your brand on highly visible golf carts that will run on the main cross aisle of the Expo floor. These carts will pick up and drop off attendees at designated spots on the Expo floor. Two golf carts will be branded with your logo. Price includes drivers.

  • 2 golf carts branded with sponsor logo
  • Logo on “stop signs” on the Expo floor

4 Bonus Points

Expo Hall Relaxation Lounge

$20,000 USD

This 30’ x 40’ networking lounge offers attendees a relaxing environment on the Expo floor. Lounge includes comfortable furniture, carpeting, overhead signage, and massage therapists. The sponsor may place a brochure or giveaway in the Expo lounge, provide branded shirts to massage therapists, and place a representative to welcome/greet guests. Sponsor is encouraged to provide light food and beverage.  This space may be further customized by adding attendee-involvement or other activities; all activities must be pre-approved by GBTA.  

4 Bonus Points

Expo Hall Map

$12,500 USD

This large map of the Expo floor is included in the registration bags of all travel buyer attendees and is available at the entrance to the Expo hall. Sponsor logo will be placed on the front cover and has the option to place an ad on the back cover.

2 Bonus Points

Expo Hall Map Advertising

$2,000 USD

With over 150,000 net square feet and over 400 exhibitors, the GBTA Expo floor can be challenging to navigate. The Convention Expo map is the most convenient way to help attendees navigate the show floor while on-site. Promote your company on one of the business card sized ad spaces. The Expo map is included in the registration bags of all travel buyer attendees and is available at the Expo Hall entrance.

Expo Hall Banner Advertising

Limited availability - $15,000 USD

Place your company name and logo on large scale double-sided 15’ x 10’ banner advertisements in the Expo Hall main cross aisle. These aisles are where the majority of Expo traffic flows. All prices include production and rigging. Contact GBTA for a floor plan with locations.

3 Bonus Points

Expo Hall Rest Stops

$10,000 USD

Sponsor rest stops along the main aisles of the Expo Hall with two benches at each of the locations. Use this visible opportunity to encourage attendees to visit your booth. Double sided sign will be placed next to your bench. Sponsor to provide the artwork. Upgrade options available at additional cost.

2 Bonus Points

Expo Hall Carpet Logo

$4,500 USD

Draw more attention to your booth by putting your company’s logo on a 9’ x 10’ section of carpet on the Expo Hall aisle near your booth. Location to be mutually agreed upon.

Expo Hall Aisle Sign

$2,000 USD

Your organization’s 4’ x 4’ logo, hung on aisle signs in Expo Hall.


GBTA Convention Kick-Start – Professional Development

Fundamentals of Business Travel Management™

August 11-12, 2018

8:00am - 4:00pm

$10,000 USD

The Fundamentals of Business Travel Management™ is designed as a guide to the key facets of managed travel, the Fundamentals curriculum includes the full range of basics – safety, policy, trends, performance and more.

  • 2 complimentary staff registrations to the session
  • 2 complimentary buyer registrations to the session
  • Welcoming remarks (5 min. max.) plus introduce session trainer
  • Sponsor recognition on pre-Convention marketing materials for Fundamentals course including all web and print materials
  • Logo recognition on all course materials, including logo on cover and welcome letter in workbook
  • Branding in public areas of the Convention Center, in Education Session Hall and printed in on-site program
  • Sponsor recognition in printed on-site program and My Convention Planner Mobile App
  • List of session attendees
  • First right of refusal for GBTA Convention 2019

2 Bonus Points

Corporate Meetings Program and Design

August 11-12, 2018

8:00am - 4:00pm

$10,000 USD

This new educational opportunity allows attendees to discover the basic and advanced principles required to start a corporate meetings program or advance their existing program.

  • 2 complimentary staff registrations to the session
  • 2 complimentary buyer registrations to the session
  • Welcoming remarks (5 min. max.) plus introduce session trainer
  • Sponsor recognition on pre-Convention marketing materials for Fundamentals course including all web and print materials
  • Logo recognition on all course materials, including logo on cover and welcome letter in workbook
  • Branding in public areas of the Convention Center, in Education Session Hall and printed in on-site program
  • Sponsor recognition in printed on-site program and My Convention Planner Mobile App
  • List of session attendees
  • First right of refusal for GBTA Convention 2019

2 Bonus Points

Advanced Principles of Business Travel Management™

August 11-12, 2018

8:00am - 4:00pm

$10,000 USD

The Advanced Principles of Business Travel Management™ is the advanced education offering that focuses on the key competencies required of business travel professionals. It is intended for travel buyers overseeing a managed business travel program and suppliers offering travel related products and services.

  • 2 complimentary staff registrations to the session
  • 2 complimentary buyer registrations to the session
  • Welcoming remarks (5 min. max.) plus introduce session trainer
  • Sponsor recognition on pre-Convention marketing materials for Advanced Principles course including all web and print materials
  • Logo recognition on all course materials, including logo on cover and welcome letter in workbook
  • Branding in public areas of the Convention Center, in Education Session Hall and printed in on-site program
  • Sponsor recognition in printed on-site program and My Convention Planner Mobile App
  • List of session attendees
  • First right of refusal for GBTA Convention 2019

2 Bonus Points


Golf Sponsorships

Maui Jim Breakfast and Registration

$25,000 USD

  • 3 complimentary foursomes
  • Logo and branding on Maui Jim sunglasses voucher
  • Opportunity to have staff greeters and personally hand out Maui Jim sunglasses to each golfer
  • Logo on silk screen cloth
  • Full page ad in printed program
  • Recognition in all tournament promotions/media including official GBTA Convention website, GBTA on-site program, GBTA Convention mobile app
  • Reserved table at tournament luncheon
  • Logo on Banner at Clubhouse
  • Tweet with photo on GBTA Official Twitter
  • Highlight segment on GBTA Live to be played throughout San Diego Convention Center
  • First right of refusal for 2019 golf tournament

5 Bonus Points

19th Hole Lunch

$6,000 USD

  • Signage at the clubhouse during breakfast and lunch
  • Welcoming remarks at lunch
  • Half page ad in program
  • Logo in Thank You ad placed in industry publications
  • Recognition in all tournament promotions/media
  • First right of refusal for 2019 golf tournament

1 Bonus Point

Hole-in-One Contest

$4,500 USD

Hole-in-one contest hole allows golfers the opportunity to win cash and other prizes. Sponsor is not responsible for hole-in-one prize on given hole.

  • 1 complimentary foursome
  • Opportunity table at hole to do a meet and greet with players
  • Signage at hole-in-one
  • Half page ad in program
  • Logo on golf cart GPS system
  • Recognition in all tournament promotions/media
Hole Sponsor

$2,500 USD

  • 1 complimentary foursome
  • Opportunity table at one hole (handouts or meet-and-greet)
  • Signage at one hole
  • Logo on golf cart GPS system
  • Name in Thank You ad placed in industry publications
  • Company name listed on GBTA Foundation website
Practice Range and Putting Green

$1,500 USD

  • Corporate sign at driving range and putting green
  • Sponsor table at driving range to distribute balls to players
  • Company name in program
  • Company name listed on GBTA Foundation website