Find the sponsorship that best fits your organization's goals
Increase Your Brand Visibility at the Business Travel Event of the Year
Give your organization the best opportunity to connect to the business travel community. Sponsors can create custom experiences at GBTA Convention to reach this key audience and tell their story.
Explore how to expand your network, increase lead generation efforts, enhance branding opportunities, and make an impact at the Convention, the premier global event for the business travel industry.
Interested? Contact our sponsorship team with any questions about sponsorship.
Premium Sponsorships
| Diamond $150,000 | Platinum $115,000 | Gold $85,000 | Partner $35,000 | |
| Complimentary Supplier Registrations | 30 | 15 | 6 | 3 |
| VIP tables for ALL Main Stage sessions | 3 | 2 | 1 | |
| Logo on floor decals around booth | 4 | 2 | 2 | |
| Pre-blocked Hotel Rooms | 50 | 40 | ||
| Private Business Lounge | 20’x20’ | 20’x20’ | ||
| Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners* | ✓ | ✓ | ✓ | ✓ |
| Inclusion in Expo Scavenger Hunt to drive buyers to your booth | ✓ | ✓ | ✓ | ✓ |
| Buyer-only registration list distributed five (5) times (name, title, company, email, mailing address)** | ✓ | ✓ | ✓ | ✓ |
| One (1) Daily News Brief (DNB) Sponsored Content ad placement | ✓ | ✓ | ✓ | |
| Logo on aisle dangler in Expo Hall to mark booth location | ✓ | ✓ | ||
| One (1) 15-second video (no sound) or custom graphic in rotation on digital signs at Convention | 2 signs | 1 sign | ||
| Guaranteed time slot in GBTA Broadcast Studio | ✓ | ✓ | ||
| All-attendee registration list distributed three (3) times (name, title, company, state only)*** | ✓ | ✓ | ||
| Early Bird Registration Extension (9 weeks prior – May 21) | ✓ | ✓ | ||
| Custom artwork banner hung outside of Expo Hall | ✓ | ✓ | ||
| One push notification on the mobile app during Convention | ✓ | ✓ | ||
Classic Visibility Package:
| ✓ | |||
| Two Hotel Upgrades to the Concierge/Club Level | ✓ | |||
| One (1) Daily News Brief (DNB) Takeover | ✓ | |||
| GBTA Viewing Area Commercial (60 seconds) | ✓ | |||
| Logo recognition in ‘Thank You to our Diamond Sponsors’ banner | ✓ |
*If sponsor purchases multiple sponsorship opportunities at various tiers, sponsor will be recognized at the highest sponsor level tier purchased.
Registration List Details
**Buyers-only registration list distributed five (5) times:
- 12 weeks prior - April 30 (Name, title, company, state)
- 5 weeks prior - June 18
- 3 weeks prior - July 2 (Name, title, company, email, mailing address)
- 1 week prior - July 16
- 2 weeks post - August 6
Subject to GDPR Compliance and GBTA Terms & Conditions, which states one (1) email send prior to the event and one (1) after
***All-attendee registration list distributed three (3) times:
- 16 weeks prior - April 2 (name, title, company, state only)
- 11 weeks prior - May 7
- 7 weeks prior - June 4
Subject to GDPR Compliance and GBTA Terms & Conditions
Brand Awareness
Expo Hall Golf Cart Sponsorship
Promote your brand on highly visible golf carts that will run on the main cross aisle of the Expo floor during expo hours on Tuesday and Wednesday only (not available during Monday welcome reception)
- Logo recognition on six (6) stop signs on the Expo floor
- Two (2) branded golf carts with custom artwork
- Price includes drivers
$27,000
Expo Hall Aisle Sign
Logo recognition on one (1) aisle dangler in Expo Hall to mark booth location (30" x 30")
$2,500
GBTA Lounge Digital Monitor Commercials
Put your commercials to work, generating awareness and traffic to your booth. Commercials will air on digital monitors throughout the Convention Center in high-traffic locations guaranteeing you near total attendee viewership and brand exposure.
- One (1) 60-second video commercial in digital monitor at GBTA Convention
$5,500
Lanyard Sponsorship
Showcase your organization to event attendees from the moment they register all the way to their arrival at Convention.
- Logo recognition at the footer of the registration website during the registration process and in confirmation email sent to registered attendees
- Logo prominently featured at registration area in high-traffic, central location at the Convention Center
$30,000
Registration Sponsor [SOLD]
Showcase your organization to event attendees from the moment they register all the way to their arrival at Convention.
- Logo recognition at the footer of the registration website during the registration process and in confirmation email sent to registered attendees
- Logo prominently featured at registration area in high-traffic, central location at the Convention Center
$80,000
Education Session Coffee Break
Located throughout the Convention Center near Education Session rooms, the Coffee Break will be visible as attendees head to and from Sessions.
- Sponsor may design custom branded coffee cup sleeves to be provided by GBTA
- Logo recognition on GBTA Convention official materials and on meter boards next to each coffee break
- Buyers-only registration list distributed five (5) times**
$22,500
Floor decals
Custom floor decal location to be selected on Expo floor map prior to Convention. Available sizes:
- 2x2 circle or square - $600
- 3x3 circle or square - $900
- 4x4 circle or square - $1,200
- 5x5 square only - $1,750
Concourse Banners
Get your brand message or logo in front of convention attendees with concourse signage. Choose from column banners, hanging banners, and other various types of concourse branding. Single sided and double sided available. Contact your business development lead to learn more.
Prices starting at $3,500
Expo Hall Column Wrap
3-sided column wrap (16’ tall)
Pricing Coming Soon
Expo Hall Rest Stops
Use this visible opportunity to encourage attendees to visit your booth.
- Six (6) sponsor rest stops along the main aisles of Expo Hall with two (2) benches (1 pillow per bench) at each location
- Six (6) double-sided signs with custom artwork placed next to benches (1 per location)
$18,000
Expo Hall Golf Cart Sponsorship
Expo Hall Rest Stops
Viewing Area Commercials
Lanyards
Education Session Coffee Break
Floor Decals
Registration Sponsor
Expo Hall Aisle Sign
Brand Experience
Spotlight your organization as the sponsor of the Broadcast Studio. The business travel industry’s top executives, CEOs, influencers and thought leaders will share thoughts and opinions on the industry via interview branded by your company. This sponsor for Broadcast Studio will receive:
- Logo recognition on two (2) meter boards, one (1) floor decal, and top and tail of every video interview
- Logo recognition on one (1) HTML email blast to registered attendees post-conference promoting viewership of all Broadcast Studio interviews
- Two (2) complimentary Supplier registrations
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$45,000
Provide Convention attendees with a highly valued and comfortable place to charge their devices. Includes four (4) custom branded tables, power and seating
$11,500
Hold meetings with your staff, clients, and prospects in a private lounge during expo hours. This space will also be available for meetings at select times outside of expo hours.
- Price includes the space only; sponsor is responsible for all build-out and branding arrangements inside the BL
- GBTA to provide signage with BL number and company logo outside your BL door. Sponsor provided signage/items are prohibited outside the lounge
10’ x 20’: $7,500 (~14 available)
20’ x 20’: $10,500 (~16 available)
Create a one-of-a-kind, customized space for networking, brand exposure and brand activations with Convention attendees. Custom lounge is not intended for sales activity.
- Price includes the space only; the sponsor is responsible for all build-out and branding arrangements inside the lounge.
- Size and location be confirmed with GBTA Sales
$30,000
Exclusive sponsor of the wellness lounge, a dedicated area for Convention attendees to relax and recharge. Room which will be furnished with soft seating and lighting. Location to be confirmed.
- Logo recognition on signage outside of Wellness Lounge. Further branding to be discussed with GBTA
- Sponsor may place a sustainable giveaway in the lounge
$22,500
Don't miss the unique opportunity to sponsor the Convention’s photo feed! This year, the photo feed will feature the innovative GetPica app, utilizing unique facial recognition technology for attendees to connect, download their photos, and preserve an unforgettable memory of the event. This exclusive sponsorship ensures prominent visibility, providing the opportunity to include your logo and content throughout the entire experience, from pre-event phases to during and after the event. Sponsorship includes:
- Logo recognition in GetPica app at the top of photo feed and on co-branded banner at the bottom of uploaded photos
- Logo recognition of GetPica experience in the "Know Before You Go" and "Post-Event Wrap-Up" email to attendees
- Logo recognition on signage near registration with QR code to download GetPica app
- Photo feed will remain live for 12-months after the event, providing post-event branding
- One (1) Daily News Brief (DNB) Banner ad
- Verbal mention and logo recognition on Main Stage in reference to GetPica
- Post-event report of GetPica app engagement including number of downloads and number of views
- Two (2) complimentary Supplier registrations
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
- 30-second advertisement or message at the top of the GetPica Photo Feed to promote your brand presence at GBTA Convention
$27,500
Interested in engaging with convention attendees? Sponsor the digital photo booth – this photo booth captures stills, boomerangs, and GIFs and photos are instantly available to print or email. The photos will have a branded "frame" with sponsor + GBTA's logo and the photo booth will be branded with the sponsor’s creative. An attendant will be available to ensure attendees have a seamless experience. Sponsor is encouraged to create an interactive atmosphere to complement the activation.
$12,000
Specialty Pavilion and Sponsorship
The Innovation Pavilion Startup Package was designed to build brand awareness, generate new leads, and position young companies as thought leaders within their space. A section of the GBTA Expo floor will be highlighted as Innovation Pavilion. New entrants will be able to easily access innovators in the technology and business travel industry.
- Turnkey kiosk on the GBTA Convention Expo Show Floor, in the Innovation Pavilion
- One (1) GBTA Industry Membership
- One (1) Daily News Brief (DNB) Sponsored Content ad placement
- One (1) complimentary Supplier registration
- Guaranteed time slot in GBTA Broadcast Studio
- GBTA Podcast
- Buyers-only registration list distributed five (5) times**
$17,500
- 20'X20' Expo Booth in the Innovation Pavilion with two (2) exhibitor complimentary registrations included
- Exclusive logo recognition of the Innovation Pavilion on GBTA Expo Floor
- Logo recognition ("Made possible by") in the Expo Floor key and Expo floorplan diagram for Innovation Pavilion
- One (1) GBTA Industry Membership
- One (1) 60-second video commercial in Viewing Area at GBTA Convention
- GBTA Remarketing ad (30 days) to be scheduled post-Convention
- One (1) Daily News Brief (DNB) Takeover
- One (1) Daily News Brief (DNB) Sponsored Content ad placement
- GBTA Podcast
- Guaranteed time slot in GBTA Broadcast Studio
- Three (3) complimentary Supplier registrations
- Buyers-only registration list distributed five (5) times**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$60,000
Don’t miss the opportunity to showcase your organization’s efforts to “green” business travel! Enjoy full access to the GBTA Convention Expo show floor with this turnkey kiosk in the Sustainability Pavilion. This opportunity includes:
- One (1) complimentary Supplier registration
- One (1) Daily News Brief (DNB) Sponsored Content ad placement
- Printed custom graphic on kiosk
- Two (2) stools
- Exhibitor listing in mobile app and online floor plan in color-coded pavilion
- Appointment tool access in the mobile app to book meetings with attendees
$6,000
- Printed logo set on tabletop
- Two (2) stools
- One (1) Daily News Brief (DNB) Sponsored Content ad placement
- Exhibitor listing in mobile app and online floor plan in color-coded pavilion
- Appointment tool access in the mobile app to book meetings with attendees
- One (1) complimentary Supplier registration
$3,500
Example Images coming soon
- Turnkey kiosk on the GBTA Convention Expo Show Floor, in the Independent Hotel Pavilion
- Printed custom graphic on kiosk
- Two (2) stools
- Exhibitor listing in mobile app and online floor plan in color-coded pavilion
- Appointment tool access in the mobile app to book meetings with attendees
- Two (2) complimentary Supplier registrations
$6,000
- Printed logo set on tabletop
- Two (2) stools
- Exhibitor listing in mobile app and online floor plan in color-coded pavilion
- Appointment tool access in the mobile app to book meetings with attendees
- One (1) complimentary Supplier registration
$3,500
Example Images coming soon
Digital Brand Awareness
Learn more about digital options designed to boost brand awareness before, during, and after Convention.
GBTA Convention On Demand (Post-Convention)
Establish your company as a thought leader in education. Sponsor will have branding and visibility associated with On Demand recordings of Education Sessions at GBTA Convention. This unique sponsorship provides on-going brand recognition as an educational supporter and contributor within the global business travel sector. Sponsorship includes:
- Logo recognition on Main Stage while GBTA is announcing availability of Convention On Demand
- Logo recognition on the GBTA Convention On Demand video top and tail, and on one (1) HTML email blast announcing the availability of On Demand
- Website Banner ad on gbta.org and GBTA Hub (3-months)
- One (1) Daily News Brief (DNB) Sponsored Content ad placement
- One (1) 60-second video commercial in Viewing Area at GBTA Convention
- Recording of sessions available for 90-days post-event to all event registrants via the mobile app, then moved to On Demand in GBTA Hub for members only
- One (1) complimentary Supplier registration
- Buyers-only registration list distributed five (5) times**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$38,500
Mobile App and Attendee Hub
Sponsor will be prominently featured in the event app which will be used to communicate with attendees before and during Convention. The mobile app will be made available for iOS and Android via the Apple App Store or the Google Play Store and there is an Attendee Hub desktop version to accompany the app. Sponsorship includes:
- Custom graphic to appear on the welcome splash screen of the mobile app each time the app is opened
- Custom card with click-through link on main navigation page of the mobile app and Attendee Hub
- Two (2) push notifications on the mobile app during GBTA Convention
- Verbal mention and logo recognition on Main Stage in reference to mobile app
- Post-event usage report
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$70,000
Mobile App Push Notification
Encourage event attendees to visit your booth by sending your custom message to event attendees who have downloaded the event app.
- Includes one (1) push notification on the mobile app during GBTA Convention
$3,250 (per one notification)
Wi-Fi Sponsorship
Provide Convention attendees with complimentary Wi-Fi available throughout the Convention Center. Sponsorship includes:
- Custom card with click-through link on main navigation page of the mobile app and Attendee Hub
- Logo recognition in the "Know Before You Go"
- Logo recognition in on-site signage around Convention Center recognizing sponsor as Wi-Fi provider
- One (1) push notification on the mobile app during GBTA Convention promoting Wi-Fi
- One (1) Daily News Brief (DNB) Banner ad
- Buyers-only registration list distributed five (5) times**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$50,000
Main Stage / Event Sponsorship
Convention Main Stage General Session & Lunch Sponsorships are each unique; they include the opportunity for an executive from the sponsor’s organization to address the largest audience during the event. These sponsorships are an excellent venue for an executive to share their views and perspectives on the future direction of the business travel industry. Sponsorship includes:
- Ten (10) minute speaking opportunity on Main Stage
- Private 20' x 20' Business Lounge - includes space only; sponsor is responsible for all build-out and branding arrangements inside the lounge
- One (1) 60-second video commercial in Viewing Area at GBTA Convention
- Logo recognition on stage during sponsored session
- Logo recognition on one (1) floor decal placed around your booth
- Logo recognition on one (1) aisle dangler in Expo Hall to mark booth location
- Logo recognition as the official sponsor of featured speakers in email announcement of Main Stage and applicable communication
- Four (4) VIP tables during sponsored Main Stage session
- Six (6) complimentary Supplier registrations
- Buyers-only registration list distributed five (5) times**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$500,000 per session
Be a thought leader within the business travel industry. Capture the attention of attendees by presenting your organization alongside cutting-edge, industry relevant speakers. Sponsors will benefit by showcasing their organization as the sponsor of these engaging sessions. Sponsorship includes:
- Three (3) minute speaking opportunity on Main Stage
- One (1) 60-second video commercial in Viewing Area at GBTA Convention
- Logo recognition on stage during sponsored session
- Logo recognition as the official sponsor of featured speakers in email announcement of Main Stage and applicable communication
- Two (2) VIP tables during sponsored Main Stage session
- Four (4) complimentary Supplier registrations
- Buyers-only registration list distributed five (5) times**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$85,000 per session
Sponsor Connect First to connect with and guide first-time attendees and returning professionals. Package benefits include:
- Five (5) minute speaking opportunity at Welcome and Networking
- Logo recognition at Welcome and Networking
- Logo recognition coordinated with GBTA and access to the Connect First Lounge on the Expo floor
- Two (2) VIP tables at Welcome and Networking
- Three (3) VIP tables at all Convention Main Stage sessions, including one reserved sponsor host seat at each table
- Connect First registration list distributed two (2) times:
- 2 weeks prior and 2 weeks post (name, title, company, email, state)
- Subject to GDPR Compliance and GBTA Terms & Conditions
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$45,000
This special event will bring together GBTA leaders from around the world to celebrate the global identity of GBTA through the work of our volunteers. This event also recognizes Business Travel Service Award recipients. Benefits include:
- Ten (10) invitations to the reception (for supplier staff or buyers)
- Five (5) minute welcome remarks at Global Leaders Reception
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$40,000
The Welcome Reception kicks off the GBTA Convention with food, drinks, and entertainment. This year’s reception will be held in the Expo Hall and will celebrate Atlanta’s unique and vibrant identity. The Welcome Reception is included with all Full Convention registrations. Benefits include:
- Dedicated activation in the zone
- Five (5) custom floor decals in the zone
- One (1) push notification on the mobile app the day of Welcome Reception promoting sponsored zone
- Opportunity to bring sustainable giveaways
- Logo recognition on branding and signage at the entrance of the sponsored zone
- Logo recognition in the Day 1 Preview email to GBTA Convention attendees
- Logo recognition in Welcome Reception stand-alone email to GBTA Convention attendees
- Logo recognition near Entertainment within sponsored zone (i.e., stage, dance troupe, musician)
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$30,000 per sponsor
Thought Leadership / Education Sponsorships
Education Session Track Sponsorship
Position your company as an industry expert by sponsoring an Education Session Track. This highly valuable sponsorship provides visibility among a targeted audience and reinforces your company’s leadership in the business travel and meetings industry by sharing knowledge and demonstrating your commitment to industry developments.
- Education tracks to be assigned based on contract signing date
- Designated room for 6 breakout sessions (in sponsored track) to be held on Tuesday and Wednesday
- GBTA will schedule all sessions within the breakout space based on the overall flow of the event to include various education formats and learning levels. Some content may be presented by non-sponsor industry suppliers
- Speaking opportunity during one (1) co-developed education session within sponsored track; either three (3) minute stage introduction or panel participation
- Education session topic must be confirmed with Professional Development Team 12-weeks prior to Convention to avoid duplication of content
- GBTA will assign a designated representative from the Professional Development Team to support the session development and develop a project plan/timeline in conjunction with the Sponsor. Planning calls are recommended to be scheduled at regular intervals
- One (1) 90-second video commercial to be shown at the start of all six (6) education sessions within sponsored track
- Branded Viewing Area in high-traffic area. Includes 'Track made possible by' with logo and viewing screen to play sponsor-provided video commercial on loop during non-content time
- Custom artwork on signage placed outside entrance of sponsored track room
- Sponsor may provide one (1) pop-up banner to be displayed across two-days of education sessions
- GBTA to provide two (2) GOBOs with sponsor logo to be visible throughout all education sessions
- Audio recording of sessions available for 90-days post-event to all event registrants via the mobile app, then moved to On Demand in GBTA Hub for members only
- Four (4) complimentary Supplier registrations
- Buyers-only registration list distributed five (5) times**
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$75,000
Co-Developed Education Session
Co-developed education session sponsorships offer a unique opportunity for sponsors to showcase thought leadership, engage attendees in a collaborative learning experience, gain exposure, and contribute to industry knowledge while benefiting from the guidance and insights of GBTA staff. This ensures the crafting of an excellent session and establishes sponsors as key influencers.
- Speaking opportunity during one (1) co-developed education session; either three (3) minute stage introduction or panel participation
- Education session topic must be confirmed with Professional Development Team 12-weeks prior to Convention to avoid duplication of content
- GBTA will assign a designated representative from the Professional Development Team to support the session development and develop a project plan/timeline in conjunction with the Sponsor. Planning calls are recommended to be scheduled at regular intervals
- One (1) 90-second video commercial to be shown at start of co-developed education session
- Logo recognition (“Co-developed by”) in event marketing where education session is included
- Audio recording of session available for 90-days post-event to all event registrants via the mobile app, then moved to On Demand in GBTA Hub for members only
- Up to three (3) complimentary Buyer registrations for selected panelists, if applicable
- Logo recognition on GBTA website, event app, official materials, and sponsor recognition banners*
$20,000
Education Session Commercial
- 90-second video commercial to be shown at the start of select GBTA Education Sessions. The video will be assigned to one (1) breakout room and played a minimum of four (4) times on Monday and Tuesday. Room to be assigned by GBTA
- Sponsor may share a QR code to be displayed at the end of the session to include a message to drive buyers to your booth
$5,000
Sponsorship Enhancements
All-Attendee Registration List
Increase your Convention ROI with an attendee list. Each list will be sent out multiple times.
All-attendee registration list distributed five (5) times:
- 12 weeks prior - April 30 (Name, title, company, state)
- 5 weeks prior - June 18
- 3 weeks prior - July 2 (Name, title, company, email, mailing address)
- 1 week prior - July 16
- 2 weeks post - August 6
Subject to GDPR Compliance and GBTA Terms & Conditions, which states one (1) email send prior to the event and one (1) after
$7,000
Buyers-only Registration List
Buyers-only registration list distributed five (5) times:
- 12 weeks prior - April 30 (Name, title, company, state)
- 5 weeks prior - June 18
- 3 weeks prior - July 2 (Name, title, company, email, mailing address)
- 1 week prior - July 16
- 2 weeks post - August 6
Subject to GDPR Compliance and GBTA Terms & Conditions, which states one (1) email send prior to the event and one (1) after
$4,500
Main Stage VIP Table
Invite registered customers to join you at a reserved VIP table in a premium area for all Lunches and General Sessions during Convention. Tables seat 8 people.
$7,000 for all 4 Main Stage Sessions
$2,000 for 1 Main Stage Session
Contact Us
Ready to sponsor or need expert advice on which opportunity is best for your organization? Fill out the form below and a member of our sponsorship team will reach out to you shortly.