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Exhibitor Prospectus

Convention 2024 Exhibitor Prospectus

GBTA Convention 2024 is the business travel event of the year for professionals in business travel. It serves as a paramount gathering where innovation and learning about products and services take center stage.

Give your organization the best opportunity to connect in person with the dynamic and influential business travel community. GBTA Convention serves as the ultimate platform for spotlighting your organization. Exhibitors have the chance to craft distinctive experiences at GBTA Convention to engage this key audience.

Interested? Contact our exhibit team with any questions about exhibiting. 

Convention 2023 Overview

Buyer attendees have a wide range of experience

Buyer Attendees Rely on the Convention Expo Floor

  • 97% of buyer attendees walked the Expo Hall
  • 92% of buyer attendees had a positive experience re-establishing relationships with current suppliers
  • 8 out of 10 buyer attendees were happy with gauging new products and services on the expo floor
  • 78% of buyer attendees rated finding new suppliers on the expo floor highly
  • 86% of buyer attendees were satisfied with the variety of exhibitors on the expo floor
  • 85% of buyer attendees expect to do business with at least one new supplier as a result of interactions during expo hours
  • 70% of travel buyers are more likely to do business with an exhibitor from GBTA’s expo floor
  • 70% of buyers agree the information gathered at the GBTA Convention was influential in making supplier selection decisions
  • Two-Thirds of buyer attendees say being a sponsor shows loyalty/support for GBTA and its members
A majority of travel buyers reported that sponsorships help expose them to a company.
Most Compelling Reasons for Travel Buyers to Get Approval to Attend Convention
  1. Networking with industry peers
  2. Experiencing professional education/development
  3. Meeting existing suppliers
  4. Meeting new suppliers
  5. Improving travel program

Buyers on the Expo Floor Hail from a Broad Spectrum of Industries








Health Care, Pharmaceuticals,
& Social Assistance


Non-profit, Association,
& Foundation




Mining, Oil and Gas Extraction
& Utilities


Professional, Scientific,
& Technical


Government & Public


Travel & Meetings Management




Aerospace & Defense


Accommodation & Food Services


Media, Information, & Communications




Educational Services


Arts, Entertainment, & Recreation



*Sample of buyer companies who attended in 2023.

Buyers reported purchasing the following services as a part of their budget

  • 91% Airline
  • 91% Hotel
  • 88% Car Rental
  • 68% Ground Transportation/Ride Sharing or Hailing
  • 49% Credit Card/Payment Systems
  • 40% Airline Alliance
  • 35% Furnished Apartments/Extended-Stay Lodging
  • 31% Global Distribution System (GDS)
  • 28% Consulting Services
  • 25% Charter Air/Corporate Jets
  • 17% Fleet
  • 14% Corporate Social Responsibility
Business travel buyer attendees control budgets that purchase a wide range of services.

Exhibitors Come From a Range of Industries

  • Airfare Auditing
  • Airline
  • Airport
  • Airport Parking
  • Benchmarking Data
  • Car Rental
  • Computer Reservation
  • Convention & Visitors Bureaus
  • Convention Center
  • Credit Card
  • Energy Travel Specialists
  • Expense Report Audits
  • Extended Stay Housing
  • First Time Exhibitor
  • Furnished Apartments
  • GDS Auditin
  • Global Assistance Program
  • Governmental Agency
  • Hotel
  • Hotel Auditing
  • Hotel Management
  • Hotel Representation
  • Incentive Travel
  • Innovation
  • Limousine/Chauffeur
  • Marine/Offshore Travel Specialists
  • Medical Evacuation Protection
  • Meetings Technology
  • Meetings/Special Events
  • New Product/Technology
  • Other
  • Passport/Visa Service
  • Payment Solution
  • Potential Savings Analysis
  • Press/Publications
  • Private Jet Air Charter
  • Program Audits
  • Rail
  • Restaurant
  • Shipping
  • Software
  • Technology
  • Travel Audit Firms
  • Travel Management
  • Travel Safety/Security
  • Travel Security/Health
  • VAT Recovery

Why Exhibit?

Generate New Leads & Contacts

Showcase your products and services on the expo floor to business travel and meeting/event professionals.

Expand Your Brand Awareness

Increase your brand awareness by participating in 3 days of expo floor time.

Reconnect with Current Clients

Meet with many of your current clients in one place and show new products and services.

Exhibit Rates & Options

Exhibiting Benefits

  • One complimentary registration per 10'x10' (a maximum of six complimentary registrations for up to 1,200 sq ft and a maximum of nine complimentary registrations for 1,500 sq ft or larger sized booth)
  • Company Identification sign (7"x44")
  • Draped back and side wall
  • Appointment tool
  • Display in the mobile app and online floor plan
  • Approximately 10 hours of expo selling time*


*Subject to change

Exhibit Space Pricing







Full Rate

GBTA Member

$49 per ft²

$51 per ft²

$52 per ft²

$53 per ft²

$54 per ft²

$55 per ft²

GBTA Non-Member

$56 per ft²

$58 per ft²

$59 per ft²

$60 per ft²

$61 per ft²

$62 per ft²

Ready to book your booth? For PDF version, contact us at or click here to select your booth online.

Custom Turnkey Booth Insert

Save time with a Custom Turnkey Booth fit to your existing 10'x10' or 10’x20’ exhibit space. Provide company name, logo, and various images and arrive to GBTA Convention 2024 to an already completed booth.

Investment: $5,500 per 10x10 and $9,400 per 10x20

*Orders do not include exhibit space.

Questions? Contact Us!

Interested in exhibiting at GBTA Convention 2024? Contact us at or fill out the form below.

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