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Sponsorship Prospectus

Give your organization the best opportunity to connect the business travel community. Sponsors can create custom experiences at GBTA Convention to reach this key audience and tell their story.

Explore how to expand your network, increase lead generation efforts, enhance branding opportunities and make an impact at the Business Travel Event of the Year®.

Interested? Contact our sponsorship team with any questions about sponsorship. 

Learn more about GBTA Convention’s attendee demographics.

View details here

Watch a Video Tour of Sponsorship Opportunities for GBTA Convention 2022

Thought Leadership & Events Sponsorships

Main Stage and General Lunch

Convention Lunch sponsorships are each unique; they include the opportunity for an executive from the sponsor’s organization to address the largest audience during the event. These sponsorships are an excellent venue for an executive to share their views and perspectives on the future direction of the business travel industry.

$500,000 per session

Main Stage General Session

Be a thought leader within the business travel industry. Capture the attention of attendees by presenting your organization alongside cutting-edge, industry relevant speakers. Sponsors will benefit by showcasing their organization as the sponsor of these engaging sessions.

$75,000 per session

Global Leaders Reception

Global Leaders Reception

This special event will bring together GBTA leaders from around the world to celebrate the global identity of GBTA. Benefits include 10 invitations to the reception, opportunity to hand out giveaways and address the audience for 5 minutes.


First Time Attendee Orientation

Held on Sunday, the First Timer’s Orientation / Power Break gives first-time attendees a guided tour of Convention activities. Sponsors has the opportunity to address the audience and will be recognized on the GBTA website, official Convention materials, social media, and sponsorship recognition banners at the center.


Opening Reception Event

Welcome reception will take place on Sunday evening to inaugurate the 2022 Convention. This event brings together the world’s largest gathering of business travel professionals. Sponsor will have an opportunity to present the company branding and messaging, will receive logo recognition on the GBTA website, official convention materials, social media, and sponsor recognition banner.

$20,000 per sponsor

*If sponsor purchase multiple sponsorship opportunities at various tiers, sponsor will be recognized at the highest tier purchased sponsor level

Brand Awareness

The Coat & Baggage Check area will be located near the main registration desk. The area will be branded and sponsorship will be visible in promotional emails leading up to Convention. Sponsor may provide giveaways to attendees within this area.


Feature your organization to all travel buyer attendees by sponsoring complimentary coffee. Each travel buyer registrant will receive a ticket, alongside their Convention badge, inviting them to visit your booth to pick up their coffee voucher.


Promote your brand on highly visible golf carts that will run on the main cross aisle of the expo floor. These carts will pick up and drop off attendees at designated spots on the expo floor.


Sponsor rest stops along the main aisles of the expo hall with two benches at each of the locations. Use this visible opportunity to encourage attendees to visit your booth.


Put your commercials to work, generating awareness and traffic to your booth. Commercials will air on screens throughout the Convention Center in high traffic locations guaranteeing you near total attendee viewership and brand exposure.


Lanyards are provided at registration. Have attendees walking around the center with your brand logo throughout the event.


Showcase your organization to event attendees as they begin their Convention experience. The registration area is heavily trafficked and centrally located at the Convention Center.


Shuttle buses transport GBTA attendees to and from designated hotels, as well as used during official events. Price includes production of sponsor branded banner and headrests.


This space will provide professional headshots to Convention attendees. For three days of Convention, two hair/makeup artists will give attendees camera-ready makeup. Print copies of the headshots can include your company logo. Photo Lounge will be branded with sponsor’s logo


Located in highly trafficked area, across the Starbucks to create networking hub. Sponsorship will include comfortable furniture, coffee, branded coffee cups or sleeves as well branded banner in the lounge area.


Located in the main foyer on Level 2, the Coffee Break will be a central point during Education sessions and visible as attendees head to all General Sessions. Sponsor may provide branded coffee cups or sleeves


Brand Experiences

Broadcast Studio

Spotlight your organization as the sponsor of the Broadcast Studio. The business travel industry’s top executives, CEOs, influencers and thought leaders have the opportunity to share thoughts and opinions on the industry in an interview style format. This sponsor will be featured alongside cutting- edge business travel announcements and industry updates.


Hydration Station

Present your organization alongside complimentary water options for attendees. Sponsor this area and have key placement onsite. Pricing includes 5 stations.


Sanitizing Sponsorship

Feature your organization to all attendees by sponsoring the Hand Sanitizer Stations. Over 50 hand sanitizers will be throughout the center for Convention Attendees to have a healthy experience. Align your brand with keeping attendees safe.

$50,000 or $25,000 for co-sponsors

Selfie Station

Branded area with the sponsor’s logo featured prominently. Attendees will have the ability to capture a photo of themselves while onsite at Convention. Sponsor is encouraged to create an interactive atmosphere that will encourage engagement.


Volunteer Leaders Lounge

Provide a relaxing area for volunteers and brand the Volunteers Lounge - a meeting place for GBTA Convention Volunteers. Increase awareness of your brand by having your logo in the official materials, and on the GBTA Chapter President’s Council website.


Business Lounge

Hold meetings with your staff, clients and prospects in a private lounge during expo hours. This space will also be available for meetings at select times outside of expo hours.

10 x 20: $6,500
20 x 20: $9,500

Custom Lounge Sponsor

Create a completely unique and custom space that allows your organization to effectively tell your story and engage with Convention event attendees.


Digital Brand Awareness

Your company logo will be displayed at the footer of the registration website during the registration process for all attendees to see. Your logo will appear in all of the attendee’s email registration confirmations. The logo can link to your website.


Your electronic banner ad will be exclusively displayed on the home page of My Convention Planner website. Text above the banner will read “Search Page Sponsor.”


Your banner ad will be exclusively displayed on the floor plan of My Convention Planner website. Text next to the banner will read “Official Expo Hall Sponsor of GBTA Convention.” A link directing attendees to your listing on the My Convention Planner will also be included.


Your banner ad will be exclusively displayed on the product category of your choosing in the My Convention Planner website. Your banner will appear next to your chosen product category while your exhibitor listing shows at the top of those search results.

$2,500 per category

The mobile app will be made available for Android, iPhone, and iPad via the app store. Your banner will be featured on the mobile app. The majority of 2021 attendees downloaded the app.


The mobile app will be made available for Android, iPhone, and iPad devices via the app store. Your message will be delivered on the mobile app. A majority of Convention attendees downloaded the app in 2021.

$2,500 (per push notification)

Provide attendees with complimentary WiFi available throughout the San Diego Convention Center. Your company logo will appear on the landing page to access WiFi, logo included on the official GBTA Convention website, and on signage at the Convention Center.


New Opportunities

Have your voice and your company brand heard during convention on expo floor and main stage sessions. Sponsorship mention in all GBTA Official Convention materials and Social Media channels.


Be viewed as an industry leader by shining a spotlight on the newest technology and innovators in travel. Connect and welcome the innovative exhibitors to GBTA Convention. Great opportunity to host buyers and other attendees to network with innovators, the future of business travel. Sponsorship mention in all GBTA official convention materials and social media channels. Banner placements, promotional materials and social media push notifications included. Opportunity to invite up to 5 company attendees.


Establish your company as a thought leader in education. Sponsor will have ‘exclusive’ branding and visibility associated with the On Demand recording of the Education Sessions at GBTA Convention 2022. This branding will be visible after the conclusion of the Convention and for a period of approximately six months. This unique sponsorship provides on-going brand recognition as an educational supporter and contributor within the global business travel sector.


Sponsor the Podcast Studio Booth, which will be prominently located in Expo Hall near Broadcast Studio. The Podcast Studio Title Sponsor will receive brand awareness opportunities on the booth, digital logo recognition on the Main Stage, a maximum 20-minute podcast to be recorded on-site at GBTA Convention with the GBTA marketing team producer, and edited by GBTA, and more.


Sponsorship Enhancements

Increase your convention ROI with an attendee list. The Buyer list will be sent out multiple times. Dates to be provided later.

Invite registered customers to join you at a reserved VIP table in a premium area for all Main Stage General Sessions during Convention.

$7,000 for all Main Stage sessions. 1 table each day, Sunday - Tuesday

$4,000 for Main Stage sessions on one day. 1 table on the day of your choice, Monday or Tuesday

The Innovation Row Startup Package was designed to build brand awareness, generate new leads, and position young companies as thought leaders within their space. A section of the GBTA Expo floor will be highlighted as Innovation Row. New entrants will be able to easily access innovators in the technology and business travel industry. This sponsorship also includes a GBTA Industry Membership and a Kiosk on Innovation Row.


Contact Us

Ready to sponsor or need expert advice on which opportunity is best for your organization? Fill out the form below and a member of our sponsorship team will reach out to you shortly.