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Agenda

Plan Your Convention 2024 Experience

Make the most of your time and ensure that you attend the sessions and events that are most relevant and beneficial to you. It also allows you to block out time for any one-on-one meetings or networking opportunities that you may have planned with other attendees or exhibitors.

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Saturday, July 20

8:30 AM to 4:00 PM ET

Fundamentals of Strategic Meetings Management™ (Part I)

8:30 AM – 4:00 PM

Made Possible by Cvent

Many corporations are now converging travel, procurement and meetings in their business strategy and operations. This shift requires a disciplined approach to developing, deploying and implementing a strategic meetings management program (SMMP). Strategic meetings management (SMM) is the management of enterprise-wide meeting and event processes to achieve measurable business objectives aligned with the organization’s strategic goals. Learn more>

Advanced Principles of Business Travel Management™ (Part I)

8:30 AM – 4:00 PM

The Advanced Principles of Business Travel Management™ course builds off of the Fundamentals curriculum to aid business travel professionals in increasing their knowledge of the industry while also expanding on their professional skills. This course is designed for travel buyers overseeing a managed business travel program and suppliers offering travel-related products and services. Learn more>

Sunday, July 21

8:30 AM to 4:00 PM ET

Fundamentals of Strategic Meetings Management™ (Part II)

8:30 AM – 4:00 PM

Made Possible by Cvent

Many corporations are now converging travel, procurement and meetings in their business strategy and operations. This shift requires a disciplined approach to developing, deploying and implementing a strategic meetings management program (SMMP). Strategic meetings management (SMM) is the management of enterprise-wide meeting and event processes to achieve measurable business objectives aligned with the organization’s strategic goals. Learn more>

Advanced Principles of Business Travel Management™ (Part II)

8:30 AM to 4:00 PM

The Advanced Principles of Business Travel Management™ course builds off of the Fundamentals curriculum to aid business travel professionals in increasing their knowledge of the industry while also expanding on their professional skills. This course is designed for travel buyers overseeing a managed business travel program and suppliers offering travel-related products and services.

Global Leadership Professional (GLP) Capstone Kickoff 

8:30 AM – 4:00 PM

The Global Leadership Professional® Designation is the pinnacle of achievement for business travel professionals. This year-long program consists of several components centered on a collaborative, industry-related and solutions-based project.

Sustainable Travel Management

8:30 AM – 4:00 PM

Companies around the world are now examining their business travel practices as a lever to reduce overall emissions. But what does this mean in practice, and how can travel programs contribute to the effort? GBTA’s Sustainable Travel Management course focuses on the practical application of climate action and the management, reduction, and tracking of carbon emissions from business travel. Learn more>

Monday, July 22

7:30 AM to 6:30 PM ET

Fit4Good: Made Possible by the GBTA Board of Directors

7:30 AM – 8:30 AM

Get ready to break a sweat in our dynamic circuit training workout class. Led by local certified fitness instructors, this class combines high-intensity exercises with a touch of fun to keep you motivated and engaged throughout the entire session. No matter your fitness level, our circuit training workout class is designed to accommodate everyone.

Registration fund proceeds will be donated to Open Hand Atlanta.

Peer-to-Peer Buyer Only Sessions

12:00 PM – 1:30 PM

Don’t miss out on a buyer-only education opportunity at GBTA Convention 2024! Kickoff your experience in Atlanta by networking and problem-solving with highly engaged business travel buyers.

Connect First Orientation and Networking Session

1:45 PM – 2:45 PM

Made Possible by World of Hyatt

As a first-time attendee or someone who is looking to learn more about Convention, you are invited to attend the Connect First Orientation and Networking Session.

Here you will have the chance to get to know GBTA and the Convention, learn tips and tricks on how to get the most out of the Convention, and network to make a new connection right from the start of Convention.

Opening Main Stage

3:00 PM – 4:15 PM

Made Possible by Marriott International and United for Business

Theme: Now Boarding – State of the Industry and Human Behavior


Welcome Reception in Expo

4:30 PM – 6:30 PM

Downtown & Midtown Made Possible by Enterprise Mobility

Buckhead Made Possible by Freeman

Join us for our kick-off event on the expo floor! View more details HERE.

Tuesday, July 23

8:00 AM to 6:00 PM ET

Education Sessions

8:00 AM – 8:45 AM         
9:15 AM – 10:00 AM
10:30 AM – 11:15 AM

Three blocks of education sessions kick-start the day. Education Sessions are a staple at GBTA events and provide attendees with the opportunity to learn about new developments, best practices, and industry trends from leading experts in their field. 

Main Stage Lunch

11:45 AM – 1:15 PM

Made Possible by Enterprise Mobility

Theme: Innovation and Transformation – Connecting the Dots on Leadership and Innovation

Expo

1:30 PM – 6:00 PM

Exhibitors will reconnect and showcase new services and products with business travel professionals in the Expo Hall. Buyers and suppliers will have ample opportunity for face-to-face meetings, to maintain industry relationships, forge new ones, and discover new business opportunities.

Wednesday, July 24

8:00 AM to 6:00 PM ET

Education Sessions

8:00 AM – 8:45 AM  
9:15 AM – 10:00 AM
10:30 AM – 11:15 AM

Three blocks of education sessions kick-start the day. Education Sessions are a staple at GBTA events and provide attendees with the opportunity to learn about new developments, best practices, and industry trends from leading experts in their field. 

Main Stage Lunch

11:45 AM – 1:15 PM

Made Possible by Shell

Theme: Destination Tomorrow – Recognition and the Future of Business Travel

Expo

1:30 PM – 6:00 PM

Exhibitors will reconnect and showcase new services and products with business travel professionals in the Expo Hall. Buyers and suppliers will have ample opportunity for face-to-face meetings, to maintain industry relationships, forge new ones, and discover new business opportunities.

Convention Updates
Wondering about the GBTA Convention 2023 experience?