Welcome, Travel Buyers from Small and Medium-sized Enterprises!
Join us at the GBTA Convention 2024 in vibrant Atlanta, Georgia, where the world of business travel comes alive! As a travel buyer from an SME, your role is pivotal in shaping your company’s travel program and ensuring efficient, cost-effective, and enjoyable travel experiences for your team.
At the GBTA Convention, you’ll discover a world of opportunities to enhance your travel program, connect with industry experts, and stay ahead of the curve in business travel trends. From educational sessions tailored to SMEs’ needs to networking events that facilitate valuable connections, the convention offers a comprehensive experience designed to elevate your travel program and drive business success.
Join us in Atlanta and unlock the potential of your travel program. Register now to secure your spot at the premier event for business travel professionals!
July 23, 2024
From Panic to Plan: Creating Calm in a Crisis
8:00 AM-8:45 AMET
Education Session
Room 405
This session will give you the foundation you need to build a comprehensive and adaptable crisis management policy tailored specifically to the needs of SMEs – and that can respond swiftly to emerging crises. You’ll get an in-depth understanding of how people process information under stress. We’ll also bring to life real-world scenarios from other SMEs as blueprints for action.
Learning Objectives:
Shape dynamic, responsive crisis management policies.
Master crisis communication with clarity and confidence.
Apply real-world insights for proactive crisis readiness.
Education Track
Small to Mid-Market Enterprises (SME)
Education Level
Applied: Engaging in direct application of subject skills and theories
July 23, 2024
Expanding Globally: Navigating Travel Programs for SMEs Beyond US Borders
9:15 AM-10:00 AMETEducation Session
Room 405
For small and medium-sized enterprises (SMEs) venturing beyond US borders, this session unveils the essentials of adapting travel programs and engaging with travel suppliers elsewhere. It focuses on strategies to align travel policies, optimize supplier relationships from TMCs, OBTs and beyond, and ensure seamless operations as companies open offices overseas.Learning Objectives:
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Insights into adapting travel programs for international expansion through successful case studies
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Strategies for effective engagement with global suppliers and vendors.
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Understanding the nuances of policy adaptation and compliance in international settings.
Education Track
Small to Mid-Market Enterprises (SME)
Education Level
Fundamental: The essential principles of a given subject
July 23, 2024
You Think You’re Too Small for a Travel Policy? Think Again!
10:30 AM-11:15 AMETEducation Session
Room 405
If you’re a small business owner, you might think that a travel policy is something only big companies have. Nothing could be further for the truth. In this session, you’ll learn not just the ‘why’, but the ‘how’ of building a travel policy from ground zero, including strategies for cost savings and which stakeholders to involve. Join us to create a travel policy that propels SME growth.
Learning Objectives:
Understand the crucial role of travel policies in SMEs.
Learn to build an effective SME travel policy from scratch.
Identify and address gaps in existing travel programs.
Education Track
Small to Mid-Market Enterprises (SME)
Education Level
Applied: Engaging in direct application of subject skills and theories
Professional Development Courses at GBTA Convention 2024
Make the most of your time in Atlanta by taking professional development courses that were designed to increase your industry knowledge and expand your professional skill.
Courses can be added during the registration process.
Key Stats from 2023
5,200 +
Registered Attendees
58
Countries Represented by Attendees
1,100+
Business Travel Buyer Attendees
300 +
Exhibitors on the Expo Floor
Convention 2023 Overview
Buyer attendees have a wide range of experience
